Test CTV creatives. Attribute outcomes. Scale winners.

A/B creative testing and server-to-server postbacks from Hulu and YouTube to connect impressions to conversions with clarity.

VTR CPA ROAS Incremental Lift

Request demo See sample report

Brand A

Agency B

DTC C

App D

Retail E

Publisher F

Creative A vs B

Last 14 days

Creative AWinner

VTR 92%

CPA $17.9

Lift +14%

Creative BControl

VTR 88%

CPA $20.3

Lift +5%

Budget realloc suggestion

Shift +20% to A

Household dedup

97.4%

Built for both sides of CTV

For media buyers

Faster splits, clean household matching, cookie-free lift

Rapid A/B creative experiments with frequency control
Server postbacks from Hulu and YouTube CTV
Unified attribution with cross-platform deduplication

For publishers

Prove inventory performance with white‑label reports

Lift by creative, geo, and household cohorts
Post‑campaign proof and exportable methodologies
Real‑time postback QA to validate delivery

The problem

1CTV creative performance is opaque and slow to validate.
2Attribution across Hulu, YouTube CTV, and web conversions is fragmented.
3Household deduplication and incrementality require clean S2S data.

The solution

AS2S postbacks + A/B creative experiments + unified attribution model.
BHousehold‑level matching, lookback windows, and deduplication.
CIncrementality via holdouts and geo‑cell designs, with budget recommendations.

How it works

Connect sources

Hulu and YouTube CTV postbacks plus site and CRM events.

Run experiments

A/B creatives, holdouts, geo‑cells, and frequency control.

Match & attribute

Household matching with cross‑platform dedup and lookbacks.

Measure lift

Incrementality across creative, geo, and cohort views.

Act on insights

Automated budget reallocation suggestions by winner.

Report preview

Download sample report (PDF) Implementation guide

Metric

Lift by Geo

Path

Path‑to‑Conversion

Suggestion

Budget Realloc

Quality

Postback Status

Hulu OnlineYouTube Online

Key features

A/B tests for CTV creatives

Rapid splits with frequency control and holdouts.

Hulu & YouTube postbacks

Server‑to‑server integrations for reliable attribution.

Incrementality & holdouts

Measure true lift by creative, geo, and cohort.

Household/device graph

Deduplication and lookback windows across platforms.

Real‑time postback QA

Monitor delivery and resolve gaps quickly.

Export to BI

CSV, BigQuery, S3, and dashboards in your stack.

Roles and access

Granular permissions with audit log.

Privacy‑first

Minimize PII with secure S2S flows.

Integrations

Out of the box

Postbacks

Hulu

Postbacks

YouTube CTV

Data pipes

Webhooks, S3, BigQuery

BI export

Looker, Power BI, Tableau

Use cases

Brand

Find the winning CTV creative

Test 3–5 variants and scale the top performer.

Retail & Apps

Attribute to sales and installs

Close the loop with web, CRM, and app events.

Publishers

Prove inventory effectiveness

White‑label, exportable reports and methodology.

Results

+18%

ROAS in 2‑week A/B

−22%

CPA after budget shift

+11%

Incremental Lift by geo

Pricing

Starter

$499/mo

Up to 2M impressions/mo
1 brand
Standard reports

Start

Growth

$1,490/mo

Up to 10M impressions/mo
Multi‑brand
Export API and holdouts

Choose Growth

Enterprise

Custom

Unlimited scale
White‑label
Premium support

Talk to sales

Security & privacy

1Encryption in transit and at rest, scoped secrets, and key rotation.

2PII minimization with server‑to‑server architecture.

3DPA and vendor assessments available upon request.

Docs & onboarding

Quick start

Enable Hulu postbacks

Step‑by‑step S2S setup and validation.

Guide

YouTube CTV postbacks

Schemas, fields, and latency SLAs.

Checklist

Traffic and conversion QA

Validate integrity before launch.

FAQ

How is CTV A/B testing different from web?

Experiments run at household level with frequency control and post‑campaign lift analysis rather than per‑impression cookie splits.

How do you calculate incrementality?

Holdout and geo‑cell designs with unified attribution and matched cohorts to estimate causal lift.

What if we lack server events?

Lightweight JS and server endpoints are provided to capture conversions with minimal engineering effort.

Is it compatible with our BI/CRM?

Yes. Export to CSV, S3, and BigQuery, then connect to Looker, Power BI, or Tableau.

Stop guessing on CTV. Find your winning creative in 14 days.

Tell us about your goals and monthly CTV reach. We will prepare a tailored experiment plan.